Collection 9 Shines as London Finalist in UK StartUp Awards 2026

London’s thriving startup ecosystem continues to produce exciting new brands, and one name that is quickly gaining attention is Collection 9. Just a year after its launch, the e-commerce jewellery brand has been named a regional finalist in the Graduate StartUp of the Year category at the UK StartUp Awards 2026. This recognition marks an important milestone for a young business that is already making waves in a highly competitive market.

Founded in 2025, Collection 9 was born out of a simple yet powerful idea: jewellery should not feel repetitive or reserved only for special occasions. Instead, it should be an everyday expression of individuality. The brand’s founder, Sonal Singh, identified a gap in the market where many designs lacked originality and failed to resonate with modern, style-conscious women. With this insight, she set out to build a brand that blends contemporary trends with timeless elegance.

Collection 9 focuses on creating versatile pieces that seamlessly transition from everyday wear to special moments. The brand’s philosophy revolves around accessibility—making stylish, thoughtfully designed jewellery available without the exclusivity often associated with luxury. This approach has clearly resonated with its audience.

Despite being operated by a small team of just two people, the startup has shown impressive early traction. In its first year, Collection 9 has built a growing community of over 100 customers and more than 500 subscribers. Its social media presence has also expanded rapidly, with over 20,000 followers on Instagram and 5,000 on Facebook. These numbers reflect not just growth, but genuine engagement and interest in the brand’s vision.

The UK StartUp Awards, now in its fifth year, celebrates the most innovative and ambitious new businesses across the country. With over 2,000 entries in 2026 and more than 900 businesses shortlisted across various regions, being named a finalist is no small achievement. These startups collectively contribute significantly to the UK economy, having created nearly 5,000 jobs and generating over £150 million in annual sales.

For Collection 9, this recognition is more than just an award nomination—it is validation of its mission and progress. Speaking about the achievement, founder Sonal Singh shared that the journey has been both challenging and rewarding. Being shortlisted in the London region is a proud moment for the team and a sign that their vision is resonating within the industry.

For those interested in exploring the brand’s collections and unique designs, you can visit their official website here: Collection 9 Official Website
. The platform showcases a wide range of trend-driven pieces, from everyday chains to statement jewellery sets, designed to suit both casual and special occasions.

Looking ahead, Collection 9 will compete at the national final scheduled to take place at Ideas Fest in September 2026. Often described as the “Glastonbury of Business,” the event brings together some of the UK’s most dynamic entrepreneurs and innovators. For Collection 9, it represents an opportunity not only to compete but also to connect, learn, and grow.